ADDRESSING A GAP IN OUR HEALTH SYSTEM
The adage “necessity is the mother of invention” can describe the story of the founders of eFamilyCare collaborating to create the first-ever digital platform to connect family caregivers of aging adults with anytime, anywhere access to experts.
The gap in the healthcare system that the founders identified was in providing support to the 40 million family caregivers in the United States. With the senior population only growing and with the healthcare industry constantly pushing care to the home, family caregivers need guidance. Combining their experience in technology, healthcare management and caregiving led to the creation of eFamilyCare.
CLINICIANS AND INNOVATORS PASSIONATE ABOUT IMPROVING HEALTH
As president of NYU Hospitals Center, Dr. Eric Rackow saw first-hand the need to better support family caregivers of patients who were unnecessarily experiencing frequent hospitalizations. His insights led him to lead SeniorBridge, a company founded by a pioneer in the home healthcare industry, Larry Sosnow. Together they developed a unique model of complex chronic care management and homecare nationwide. As evidence mounted about the opportunity to profoundly improve health, quality of life, and senior care, SeniorBridge was ultimately acquired by Humana, and became known as Humana At Home, a nationwide care management company.
Eric and Larry have developed and led large health care organizations, taken care of thousands of patients in their homes, and have hands-on experience in taking care of patients. By partnering with technology expert Gary Ackerman, and care management adviser, Claudia Fine, they had a unique team that helped develop eFamilyCare.
Collectively, their deep understanding and experience is immeasurable, and their learnings have now been integrated into a virtual care model, the first ever of its kind, provided in a mobile, convenient and low-cost service.