ABOUT US

ADDRESSING A GAP IN OUR HEALTH SYSTEM

The adage “necessity is the mother of invention” can describe the story of the founders of eFamilyCare collaborating to create the first-ever digital platform to connect family caregivers of aging adults with anytime, anywhere access to experts.

The gap in the healthcare system that the founders identified was in providing support to the 40 million family caregivers in the United States. With the senior population only growing and with the healthcare industry constantly pushing care to the home, family caregivers need guidance. Combining their experience in technology, healthcare management and caregiving led to the creation of eFamilyCare.

CLINICIANS AND INNOVATORS PASSIONATE ABOUT IMPROVING HEALTH

As president of NYU Hospitals Center, Dr. Eric Rackow saw first-hand the need to better support family caregivers of patients who were unnecessarily experiencing frequent hospitalizations. His insights led him to lead SeniorBridge, a company founded by a pioneer in the home healthcare industry, Larry Sosnow. Together they developed a unique model of complex chronic care management and homecare nationwide. As evidence mounted about the opportunity to profoundly improve health, quality of life, and senior care, SeniorBridge was ultimately acquired by Humana, and became known as Humana At Home, a nationwide care management company.

Eric and Larry have developed and led large health care organizations, taken care of thousands of patients in their homes, and have hands-on experience in taking care of patients. By partnering with technology expert Gary Ackerman, and care management adviser, Claudia Fine, they had a unique team that helped develop eFamilyCare.

Collectively, their deep understanding and experience is immeasurable, and their learnings have now been integrated into a virtual care model, the first ever of its kind, provided in a mobile, convenient and low-cost service.

MEET THE LEADERSHIP

Executive Management

headshot of Gary

20+ years of technology, sales and marketing B2C and B2B

head shot of Claudia

30+ years of care management as owner and operator

Board of Directors

head shot of Eric

40+ years of clinical practice and executive healthcare leadership

male senior smiling for a head shot photo

40+ years of pioneering home healthcare companies

HELPING

FAMILY CAREGIVERS SUCCEED

Gary Ackerman Chief Executive Officer


Mr. Ackerman is an entrepreneurial executive with a proven track record of impacting growth by leading teams to rapidly assess and optimize business and market opportunities. He founded and positioned M3 Mobile as one of the global leaders and experts in the mobile marketing industry. He was responsible for management and the day-to-day operations of the company, including the human, intellectual and financial capital of the company. Gary was visionary of the COREtxt (SaaS) platform which enabled global brands to communicate to millions of their consumers over their mobile phones via SMS, Mobile Apps, and Web Browsing Technologies. M3 Mobile was acquired by GSI Commerce (Nasdaq: GSIC) and ultimately eBay. Gary was CEO and Founder of Clear Gear, with oversight of all day-to-day business operations including the integration of sales, marketing, operations, fulfillment, and finance. He was the visionary behind the creation of a non-toxic disinfectant spray that kills infectious bacteria on personal protective gear and facilities. Most recently Gary was Chief Revenue Officer of Pepperjam, an affiliate marketing platform that enabled easy relationship building between large retail brands and their consumers. His duties included creating an alignment model to the buyer’s journey from demand generation, to sales execution, to implementation and customer success. Gary received his BS in Economics from Indiana University of Pennsylvania.

Gary Ackerman Chief Executive Officer


Mr. Ackerman is an entrepreneurial executive with a proven track record of impacting growth by leading teams to rapidly assess and optimize business and market opportunities. He founded and positioned M3 Mobile as one of the global leaders and experts in the mobile marketing industry. He was responsible for management and the day-to-day operations of the company, including the human, intellectual and financial capital of the company. Gary was visionary of the COREtxt (SaaS) platform which enabled global brands to communicate to millions of their consumers over their mobile phones via SMS, Mobile Apps, and Web Browsing Technologies. M3 Mobile was acquired by GSI Commerce (Nasdaq: GSIC) and ultimately eBay. Gary was CEO and Founder of Clear Gear, with oversight of all day-to-day business operations including the integration of sales, marketing, operations, fulfillment, and finance. He was the visionary behind the creation of a non-toxic disinfectant spray that kills infectious bacteria on personal protective gear and facilities. Most recently Gary was Chief Revenue Officer of Pepperjam, an affiliate marketing platform that enabled easy relationship building between large retail brands and their consumers. His duties included creating an alignment model to the buyer’s journey from demand generation, to sales execution, to implementation and customer success. Gary received his BS in Economics from Indiana University of Pennsylvania.

Claudia Fine, LCSW, MPH, Chief Professional Adviser (CPA)


Ms. Fine, LCSW, MPH is a pioneer in the field of geriatric care management and has served in many industry and community leadership roles. She served as an Executive Vice President of SeniorBridge Family Companies and subsequently Chief of Professional Services at Human At Home after Humana’s acquisition of SeniorBridge in 2012. Ms. Fine has worked in the field of eldercare for over 30 years and was a founding partner with the New York City based Fine & Newcombe Associates, a pioneering firm in the private eldercare field that was acquired by SeniorBridge in 2000. She is the former President of the National Association of Professional Geriatric Care Managers. She is the recipient of the prestigious Hunter College School of Social Work Award for Outstanding Service to Social Work in Aging. Claudia obtained her BA at Brandeis University and her Master of Social Work at the Hunter College and Master of Public Health from Columbia University.

Claudia Fine, LCSW, MPH, Chief Professional Adviser (CPA)


Ms. Fine, LCSW, MPH is a pioneer in the field of geriatric care management and has served in many industry and community leadership roles. She served as an Executive Vice President of SeniorBridge Family Companies and subsequently Chief of Professional Services at Human At Home after Humana’s acquisition of SeniorBridge in 2012. Ms. Fine has worked in the field of eldercare for over 30 years and was a founding partner with the New York City based Fine & Newcombe Associates, a pioneering firm in the private eldercare field that was acquired by SeniorBridge in 2000. She is the former President of the National Association of Professional Geriatric Care Managers. She is the recipient of the prestigious Hunter College School of Social Work Award for Outstanding Service to Social Work in Aging. Claudia obtained her BA at Brandeis University and her Master of Social Work at the Hunter College and Master of Public Health from Columbia University.

Eric Rackow, M.D, Executive Chairman and Co-Founder


Eric C. Rackow, M.D. is a Professor of Medicine at the New York University School of Medicine. He is the immediate past president of Humana At Home (2012-2017), and was responsible for the development, growth and success of this Humana division. Prior to joining Humana, he was president and CEO of SeniorBridge (2007-2012), where under his leadership the company tripled in size to over 50 homecare offices and a nationwide network of more than 10,000 care managers coast to coast. Humana acquired the company in 2012 (NYSE:HUM). Dr. Rackow joined SeniorBridge following a career in the hospital industry where he saw first-hand the challenges frail seniors face in their homes, and the need to provide personalized, ongoing support. There he became passionate about the need of averting unnecessary hospitalizations and emergency room visits through care coordination at home. Dr. Rackow is the author of 184 articles and 40 chapters on healthcare delivery and the care of patients with complex medical problems.

Dr. Rackow’s hospital leadership include past president of NYU Hospitals Center (2004-2007), where he was responsible for ensuring the quality of medical services and promoting continued excellence in patient care, medical education, and clinical research. Previously, he served as Chief Medical Officer at NYU Hospitals Center (2000-2003) and Chairman of the Department of Medicine at St. Vincent’s Hospital and Medical Center of New York (1989-1999). After earning his MD at the State University of New York, Downstate Medical Center, he trained in Internal Medicine, served as Chief Resident in Internal Medicine and completed a fellowship in Cardiology at Downstate. He is on the Board of Board of Trustees of his alma mater, Franklin and Marshall College. Dr. Rackow is a fellow of the American College of Physicians, American College of Critical Care Medicine, American College of Cardiology, and American College of Chest Physicians. In view of his outstanding contributions to healthcare, in 2004 Dr. Rackow received the distinguished award of Mastership of the American College of Physicians.

Eric Rackow, M.D, Executive Chairman and Co-Founder


Eric C. Rackow, M.D. is a Professor of Medicine at the New York University School of Medicine. He is the immediate past president of Humana At Home (2012-2017), and was responsible for the development, growth and success of this Humana division. Prior to joining Humana, he was president and CEO of SeniorBridge (2007-2012), where under his leadership the company tripled in size to over 50 homecare offices and a nationwide network of more than 10,000 care managers coast to coast. Humana acquired the company in 2012 (NYSE:HUM). Dr. Rackow joined SeniorBridge following a career in the hospital industry where he saw first-hand the challenges frail seniors face in their homes, and the need to provide personalized, ongoing support. There he became passionate about the need of averting unnecessary hospitalizations and emergency room visits through care coordination at home. Dr. Rackow is the author of 184 articles and 40 chapters on healthcare delivery and the care of patients with complex medical problems.

Dr. Rackow’s hospital leadership include past president of NYU Hospitals Center (2004-2007), where he was responsible for ensuring the quality of medical services and promoting continued excellence in patient care, medical education, and clinical research. Previously, he served as Chief Medical Officer at NYU Hospitals Center (2000-2003) and Chairman of the Department of Medicine at St. Vincent’s Hospital and Medical Center of New York (1989-1999). After earning his MD at the State University of New York, Downstate Medical Center, he trained in Internal Medicine, served as Chief Resident in Internal Medicine and completed a fellowship in Cardiology at Downstate. He is on the Board of Board of Trustees of his alma mater, Franklin and Marshall College. Dr. Rackow is a fellow of the American College of Physicians, American College of Critical Care Medicine, American College of Cardiology, and American College of Chest Physicians. In view of his outstanding contributions to healthcare, in 2004 Dr. Rackow received the distinguished award of Mastership of the American College of Physicians.

Larry Sosnow, Co-Chairman and Co-Founder


Larry Sosnow has over 40 years of experience in home health care. He founded and was Chairman & Chief Executive Officer of Patient Care, Inc., a home healthcare company (1975 to 1995), when it was acquired by Chemed (NYSE:CHE). He founded and was Chairman of SeniorBridge Family Companies Inc., a home health care management company (2000 to 2012), when it was acquired by Humana (NYSE:HUM). During this time, he also co-founded and served as Vice Chairman of athenahealth Inc. (1997 to 2004), an electronic health records company, (NASDAQ:ATHN).  

Mr. Sosnow was a Founding Member of the National Association for Home Care in 1980, and served on its Executive Committee and Board. He has also served on standard-setting legislative and licensing committees, such as the New York State Health Department’s Licensure Committee and New Jersey’s Home Health Agency Assembly.  Larry obtained his BA in Business Administration from Upsala College.

Larry Sosnow, Co-Chairman and Co-Founder


Larry Sosnow has over 40 years of experience in home health care. He founded and was Chairman & Chief Executive Officer of Patient Care, Inc., a home healthcare company (1975 to 1995), when it was acquired by Chemed (NYSE:CHE). He founded and was Chairman of SeniorBridge Family Companies Inc., a home health care management company (2000 to 2012), when it was acquired by Humana (NYSE:HUM). During this time, he also co-founded and served as Vice Chairman of athenahealth Inc. (1997 to 2004), an electronic health records company, (NASDAQ:ATHN).  

Mr. Sosnow was a Founding Member of the National Association for Home Care in 1980, and served on its Executive Committee and Board. He has also served on standard-setting legislative and licensing committees, such as the New York State Health Department’s Licensure Committee and New Jersey’s Home Health Agency Assembly.  Larry obtained his BA in Business Administration from Upsala College.